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Entity SEO

From AI SEO Wiki
For the main overview of the field, see AI SEO.
Entity SEO
CategoryFoundational concept
Used inSearch, information retrieval, AI-mediated search
Related concepts
Entity Home
Entity-First Indexing
SEOntology
Reasoning Web
Algorithmic Genericization

Entity SEO is an approach to search optimization centered on identifiable real-world entities—such as people, organizations, products, places, and concepts—and the facts and relationships associated with them.

Entity identity

Entity-focused work attempts to make it unambiguous which real-world thing a page refers to and to reconcile that identity across authoritative sources.

Knowledge representation

Structured data, knowledge graphs, canonical entity pages, external corroboration and machine-readable relationships can all contribute to entity understanding.

Entity resolution is especially relevant to AI systems because generated answers may combine information from many sources and must decide whether those sources describe the same person, company, product or concept.

See also