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Generative engines

From AI SEO Wiki
For the main overview of the field, see AI SEO.
Generative engines
CategoryFoundational concept
Used inSearch, information retrieval, AI-mediated search
Related concepts
Generative Engine Optimization
Ghost Citation
Selection Rate
Entity Home

Generative engines are systems that retrieve, synthesize, and generate information in response to a user query rather than only returning a ranked list of documents. The term became central to the 2023 research that introduced Generative Engine Optimization.

Search and retrieval

A generative engine can combine model knowledge with web search, document retrieval, reranking, context construction and answer generation.

Citations

Some systems expose visible citations while others provide little or no source attribution. A visible citation is not necessarily a complete record of every source that affected the answer.

Optimization

Optimization can occur before retrieval, during source selection, through entity understanding, through the broader evidence corpus, or through content changes that make a retrieved source easier to use.

See also